In this article we will show you 5 Essential Digital Marketing Tools that you don’t want to ignore in 2020. So, if you work in a competitive industry and want your brand to stand out from the crowd, read on!
In the modern era of technological advancement, digital marketing has been continuously coming out on top as the best way to promote your product or service.
With the right digital marketing tools, running your marketing campaigns will be easier and faster to accomplish. These programs will do all the normally time-consuming advertising processes, leaving you free to prioritize and focus on other aspects of your business. Presently, the market for these digital applications is becoming more and more congested, but these five digital marketing tools manage to stay relevant and on top of their game in 2020:
Personalize and Automate Your Inbound Marketing Strategy
For the most part, business owners have little room for error in their allocation of time and resources. For example, getting organized, finding and capturing qualified leads, and identifying prospective buyers are all necessary but time consuming tasks. HubSpot has a number of available tools that will help you with these aspects of your trade:
For instance, it allows you to set up your web and popup forms efficiently. And, it gives your site a live chat function to improve lead capture. Also, it lets you automatically respond to active customers with kickback emails. In addition, it can input all the relevant data in the CRM Free and evaluate the behavior of your visitors. Your sales funnels will be easier to manage through streamlining common processes like scheduling and form submissions. With HubSpot you can automate your communication processes and sales follow-ups to help you find the right consumer.
Unlike other CRMs like Zoho or Salesforce, HubSpot has a basic plan that is completely free. This is great if you are a starting business owner on a tight budget. You can take advantage of the powerful free features this tool has to offer to build the foundations of your automated marketing processes.
Up Your Game In Competitor And Keyword Research
Without proper market and keyword research, your web pages have little to no chance in reaching your target audience. You need to take advantage of effective SEO, helping search engines to give your platform precedence over other similar businesses.
If you want a main tool to manage your clients’ SEO or your own, SEMRush does the job. From auditing, reporting, rank tracking, and strategy, all essential SEO functions are available for you to use. With its competitive analysis, you can monitor your performance against your competition. And with its competitor analysis aspects, you can adjust your strategy accordingly and gain an edge against them. It also reduces the time you spend investigating marketing studies like website traffic and keyword planning.
SEMRush is one of the most well-rounded keyword tools for both PPC and SEO. This tool’s well-implemented SEO software, coupled with its Google Ads function keeps it at the top spot in terms of SEO capabilities. If you ask me to pick a winner from this list of essential digital marketing tools in 2020, I would probably choose SEMrush.
Optimize Your Message Delivery System
Email marketing is incredibly important for an online business. Without it, you risk the chance of losing your potential customer’s interest. A strong line of constant communication between you and the consumer is one of the best ways to combat this.
AWeber lets you build up your target list using opt-in forms and send emails automatically to your subscribed customers. The program offers a wide range of personalization and design aspects to choose from. There are hundreds of available templates that let you modify your messages to suit your target audience. You would also have no trouble integrating your system with most third-party applications and tools, owing to AWeber’s great compatibility with other programs.
AWeber rises over other email marketing platforms in a variety of aspects. For instance, it has hundreds of available templates and stock images, setting up autoresponders is simple, and it doesn’t impose harsh restrictions over affiliate marketing.
Make Enticing Landing Pages
If done correctly, landing pages can be powerful marketing catalysts that increase the chances of a page visitor becoming a customer. If you don’t manage to capture a potential consumer’s attention, then your landing pages aren’t doing their job.
With Leadpages, you can easily deliver your content and share information by creating landing pages or full websites that generate captured leads. This program comes with over hundreds of templates for your pages that will suit any business owner, developer, and marketer. With Leadpages’ great interface, you can easily build web pages with higher conversion rates. In addition, its Facebook Ad feature can act as a strong supplement.
Leadpages focuses on page-building, offering a lot more compared to other programs in terms of customization features. The pages you create are not only responsive; they also retain their quality across different platforms (mobile devices, tablets, desktops, etc.)
And, it has an HTML editor to further edit your web page’s interface in case you have some coding skills.
An Effective, Multipurpose Online Marketing Tool
The problem with most available marketing tools is that they don’t have every feature a business owner needs. If you are looking for an all-in-one platform that does it all and can help you to incorporate multiples tools into your strategy, this is your tool.
GetResponse enables businesses to grow their marketing platforms through their complete set of helpful tools. This includes marketing automation, email marketing, landing pages, surveys, forms, CRM and webinars. Its statistics and reporting functions are very comprehensible and highly detailed, giving enough data to optimize your marketing campaigns and strategies. The templates also offer a variety of designs that allow for the quick creation of campaigns which can easily be readjusted if need be. This tool also enables you to automate your strategies, leaving you more time to focus on the creative aspect of your marketing.
This platform has the edge over other similar tools in terms of available features. MailChimp, for example, does not offer CRM sales pipelines or allow for the automation of sales funnels, and GetResponse has both of these functions.
Why is it important to use the right digital marketing tools in 2020?
With the rise of digital marketing, business owners and marketers can now employ tools and programs that not only optimize their marketing strategies but also automate them.
We have seen on this article that the benefits of these tools far outweigh their cost. Certainly, implementing them will save you effort and time. And as a result, it will give you the opportunity to focus on other aspects of your business.
Either if you need to automate your marketing strategies, optimize your email communication, build effective landing pages, research keywords or even get an all-in-one marketing platform that will help you improve your campaigns you can’t afford to ignore these essential digital marketing tools in 2020.
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